Amul is an Indian dairy brand originating from the state of Gujrat. It has a huge role to play in India’s White revolution, which resulted in India. Check out the SWOT analysis of Amul and understand the strengths, weaknesses, threats, and opportunities that the brand has which it can. SWOT AMUL. 1. SWOT Analysis On AMUL BUTTER S W O T; 2. STRENGTHS Creative advertising with Amul Baby print ads High brand.

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The brandguide table above concludes the Amul SWOT analysis along with its marketing and brand parameters. Bhatol is under pressure to relinquish the office.

Secondly, to have control over the logistics and to maintain them efficiently. Customers can order a variety of products through the Internet and be assured of timely delivery with cash payment upon receipt.

The local competition in the international markets as well as emerging competition in anakysis local market from international brands is a threat to the operations of Amul. Aanlysis Contests Marketing Mix. Nations have created Non Tariff Barriers related to Quality of the milk specifically. This institution is a statutory body that was established in To tap the untapped market, It can increase its reach in rural markets 3.

GCMMF has never stopped the supply of milk and other milk products. Western nations subsidizing the dairy products by a few means like transportation. Headquartered in Anand Gujarat has an annual turnover of 5.

There are certain strategic factors, which are with a long-term mission, and some need to be addressed in the short term. There is a phenomenal scope for innovations in product. Pandemic economic turmoil has taken its toll, as international prices of all major dairy products have declined drastically in recent months. Amul also invests heavily on advertising and marketing its dairy products like Butter, Milk etc that helps in maintaining the brand image and creating brand awareness.


Amul SWOT Analysis, Competitors & USP

But then competition has to be faced as a ground reality. Some suggestions in this case would be to increase productivity by using cost effective manufacturing techniques. After analyzing the vision and mission of the company it amyl pretty sure that the company would strive to expand its distribution network, would involve its manpower in creative marketing, plan for consumer education and product innovation, would leverage effectively on rising levels, grow affluence among Indian consumers and would tap the rising demand for new value added products.

India’s per capita consumption of milk at 97 litres a year is way below that of western countries like the US, which boasts per capita consumption of litres per year, or the EU, which consumes litres per capita per year. Although the matrix is not exhaustive and does not include analysiz market leading companies, it still shows where the gaps are and the critical success factors.

In order to leverage from their distribution network, to optimize market supervision expenditures, to achieve increasing efficiency while keeping the distribution infrastructure lean, focused and productive, the amalgamation of its different distribution networks was done.

This unit has invested so many rupees in the structure of organization.

Amul has a high brand equity and top of the mind brand recall 2. Also, at a time when due to lower production of cereals, fodder prices had jumped almost two-fold, GCMMF enhanced the supplies of cattle-feed to milk producers and maintained its prices below cost and were able to provide better returns to the milk producers to overcome the aul of draught. They change from time to time and amalysis the finances and the competition.


The margins are enough Flexibility of product mix: It already has wide geographic positions and hence this will give it an advantage to get access to gain presence in mature markets. It has also computerized its production processes.

In fact, during summers, the brand faces severe shortage of supply. Sorry, but downloading is forbidden on this aanlysis. This will also benefit in global expansion of the company.

As a Global enterprise, Amul will be meeting global demands and ensure greater productivity and the opportunity to enhance integration in order to increase efficiency and effectiveness in the amu.

The marketing swkt these products is missing and does not appropriately position it. October 21, heartofcodes Leave a comment. Economic slowdown and inflation can affect business.

Amul SWOT Analysis | Competitors & USP | BrandGuide | MBA

Nestle plays a lead role in advertisement. If dairy entrepreneurs are looking for opportunities in India, the following areas must be tapped: They want amuo the milk be processed with potable Air and Water.

Because of such reasons the final price of the product goes below the prices prevailing in the Indian Market.

Amul would also need to invest heavily in marketing and advertising to increase brand awareness and brand recall of their products. This site uses Akismet to reduce spam.

Products available at affordable prices 7. Which gives AMUL many smiles as a leader in these segments. Cheese 6Amul amu. First of all the products are stored at the Agents end who are mere facilitators in the network.