Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition [Andy Sernovitz, Guy Kawasaki, Seth Godin] on *FREE*. Word of Mouth Marketing: How Smart Companies Get People Talking. by Andy Sernovitz Everything You Need To Know. My buddy Andy Sernovitz, the CEO of the Word of Mouth Marketing Association, is coming out with a new book called, duh, Word of Mouth.

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The other thing I love about Zappos is the super-fast shipping. Looks like you plugged the book too soon. You can be great at this. How to support WOM in own organization is articulated around a 5 T’s theory: This weekend I was shopping for a laptop.

His discussion about using customer testimonials is well taken. Word of mouth is as much about customer service mraketing it is about marketing. Here are the ten ideas, stories, and recommendations from the book that I liked the most:. Account Options Sign in. That’s usually customer service’s job The requester may not have known this, but this may also be a great way for people to share our work off-line.

Guy Kawasaki – Book Preview: Word of Mouth Marketing by Andy Sernovitz

One thing I didn’t like was that on page he recommends that you use interrupt marketing emails to try and garner attention and have things go ‘viral’. Initially, the motive should be to change them from first-timers to repeat buyers, which is a very important transition in terms of backorders.


A great book about word of mouth marketing. You are the user experience. Leave A Comment Cancel reply Comment.

Word of Mouth Marketing: How Smart Companies Get People Talking

Ethics and good service come first. For me – an avid adopter of new technologies and communications platforms – I found the book reinforcing.

Oct 07, Katie Livingood rated it it was amazing Shelves: Part two is packed full of great ideas. On Being Remarkable Find a super simple message and help people share it “adjust your clock” message from Saturn Cars was remarkable – Saturn sent their email list a simple reminde Questions to ask someone to find out why they’re not taking control of their health: You only option is to join the conversation. If so, is it worth it anyway? You can have amazing maarketing of mouth.

Book Preview: Word of Mouth Marketing by Andy Sernovitz

Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. Other editions – View all Word of Mouth Marketing: Let users sign up for a QS profile that connects ALL THEIR accounts – ebay, pucatrade, fb, twitter, cardshark, tcg player In hindsight, not sure how necessary this is but the more ways in which their social circles are connected to our site, the better.

The sernovtiz of the mouth A study by the Verde Group showed that people who heard about a bad shopping experience are less likely to go to the same store than the person who actually had the bad experience.


Word of Mouth Marketing http: Marketing and customer service have to learn to work together if word of mouth is going to work for you Open Preview See a Problem? Author, Publisher, Entrepreneur, Enchantment, and nine other books. Word of Mouth Marketing. It gives you insight into how serovitz think and what motivates them to share. I wish more online retailers did the Zappos model! Marilee Veniegas August 29, at 1: Goodreads helps you keep track of books you want to read.

Word of Mouth Marketing: How Smart Companies Get People Talking

However, unexpected freebies and exceptional service changing tires, etc definitely generate a lot of positive w-o-m. Just a moment while we sign you in to your Goodreads account.

Ok, honestly, I thought most of it was pretty obvious, but apparently others don’t because NO ONE does it well, lots do, but not enough. Until then, your word-of-mouth marketing efforts will surely get a boost oc you read this book.

Why the cheap shot? A formerly unhappy customer who is made happy tells ten people.

He covers the best ways to enter the online conversation and especially how to respond to Note: