Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study. now. With the support of 20 leading scientists, Martin. Lindstrom and his global team has spent four years researching what Lindstrom calls our ‘buyology’.

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This was the most extreme example where I felt a science writer would have been a much better choice, but the rest of the book was similar. Ultimately, if you can determine what it is that drives you to purchase something, you’re better protected against mindless consumerism. In the largest neuromarketing study ever conducted, Lindstrom worked with organizations around the world to test what people actually feel about certain advertising techniques and products.

Buyology – Wikipedia

It is written by a branding guru wunderkind though at 38 he will soon stop being a “kind” and I wonder if the “wunder” will stick who got millions of dollars from corporations to sponsor sophisticated brain scans to determine how peoples’ brains respond to different brands. Jul 30, Tiny Pants rated it did not like it Shelves: Or think about a rock.

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Sense of Belonging 2. Unlike the usual written research and survey, Lindstrom focused on neuromarketing study, whereas he mzrtin MRI technology to perform brain scans on his subjects to understand their brain activities.


When we see people that look like models, we believe that people must be selling us lies. And mainly, who can afford it? Published October 21st by Currency first published January 1st Every now and buyologyy, I try to find a marketing-advertising book which I can use in my profession.

And the research was largely funded by the big corporations who will use the technology to develop products. Sign in Recover your password.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

An eye-grabbing advertisement, a catchy slogan, an infectious jingle? But this is the first book I’ve legitimately read, start to finish, since starting my crazy new jobs, and I guess that merits some words. But overall, these nuggets weren’t worth the effort of sifting through the rest bhyology the rubbish Product Integration, however, does work to an extent — if continuously brought up, focused on and emphasized subtly.

Neuromarketing devotees will appreciate the vast amount buhology new data, while those new to the field will find the book an excellent primer. Segue like a grown up.

No trivia or quizzes yet. Do companies copy from the world of religion and create rituals — like drinking a Corona with a lime — to capture our hard-earned dollars?

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

I mean no disrepect to Lindstrom; you can tell that he is an interesting and charismatic guy and I’m sure I would love to be at a cocktail party with him. The book’s neuromarketing research backs up what is likely already obvious to most marketers. His startling results shatter much of marttin we have long believed about what seduces our interest and drives us to buy.


If this sounds scary, well, it kind of is, and Lindstrom is careful perhaps too careful to calm his readers’ fears of dystopian manipulation, mainly because he himself is a big force in pushing these brain-scanning techniques forward. But the information is interesting enough to overcome the off-putting tone.

Praise “A page-turner” — Newsweek ” Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning. Leave a Reply Cancel reply Enter your comment here This careful subtlety is lost on Lindstrom, who continually injects the book with references to his own importance as a consultant. If lindstfom can wade through the overblown prose read author’s sense of self-importance, borrowed deux ex machina and cliff-hanger endings to various chapters, all of which jartin out along the wayLindstrom actually has some sound advice for consumers!

For example, in a study of smokers, Lindstrom found that while smokers said that the warnings on cigarette packages gave them pause and turned them off smoking, their brains said, instead, that these warnings actually caused them to crave cigarettes more.

Along with this, a selection of signature sounds associated to the four categories were selected e. Stay in Touch Sign up. Once the supplies ran out, the brand was reprinted without this X9 Factor.