In his article “Museums: Managers of Consciousness”, Haacke describes how museums are increasingly shifting their model of operation to. They are, if you want to put it in positive terms, great educational institutions. If you want to put it in negati ” – Hans Haacke quotes from Haacke H.’Museums, managers of consciousness’ B. Wallis (Ed.), Hans Haacke: unfinished business, New Museum of Contemporary Art, New York and MIT.
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Political constellations shift and unincorporated zones exist in sufficient numbers to disturb the mainstream. On the contrary, they are usually convinced that their activities are in the best interests of art. Theorists like Bourdieu, Debray, and Latour are good at repositioning the questions in institutional and symbolic value contexts.
It is to be expected that the lack of delusions and aspirations among the new art administrators will have a noticeable impact on the state of the industry. Even today, in countries where artists are openly compelled to serve prescribed policies, it still has and emancipatory ring.
It is contingent, a battleground of conflicting interests. As has been customary in U. Posted by Brosia at 2: The arrival of Margaret Thatcher in Downing Street and of Francois Mitterand at the Elysee noticeably affect the art institutions in their respective countries.
Thus the business mentality has always been conspicuously strong at the decision-making level of private museums in the United States. As long as the attention is brought to the public, the biotech marketing has worked and at the expense of the tax payers once again. The lack of alternative voices communicated through the exhibitions as well as the lack of awareness among audiences about corporate sponsorship provides evidence that the consciousness being produced by museums can be easily influenced by its sponsors and distributed to a consumer audience.
They do not blush in assessing the receptivity and potential development of an audience for their product. The doctrine now provides museums with an alibi for ignoring the ideological aspects of art works and the equally ideological implications of the way those works are presented to the public.
Haacke believes this could turn problematic for artists and the arts in general. A recent, much-noticed instance of Saatchi influence was the Tate’s Schnabel show, which consisted almost entirely of works from the Saatchis’ collection. From business schools, Art Managers are beginning to transcend into the art world like never before.
Not only could such a policy attract sophisticated personnel, but it also projected an image of the company as a good corporate citizen conssciousness advertised its products-all things which impress investors. With the 19 th century credence that art is made for arts sake, reinforces the magical aspects of art that alludes to a higher power, and because of this allegation asserts it has little bias.
The survival of the institution and personal careers are often at stake.
These can often provide a creative and cost-effective answer to a specific marketing objective, particularly where international, governmental or consumer relations may be a fundamental concern. The New York Times calls it weekend section “Arts and Leisure” and covers under this heading theater, dance, film, art, numismatics, gardening, and other ostensibly harmless activities.
Again museums felt they had no choice but to turn to corporations for a bail-out. They are affected less by who happens to be the occupant of the White House or the mayor’s office, although this is not totally irrelevant for the success of applications for public grants. Executives with a longer vision also saw that the association of their company and, by implication, of business in general with the high prestige of art was a subtle but effective means for lobbying in the corridors of government.
In other countries the outcome of consciousnness can have a manaagers bearing on museum policies.
Hans Haacke – Wikiquote
During the past twenty years, the power relations between art institutions and their sources of funding have become more complex. Following their instincts, they have often been more successful managers than the new graduates promise to be, since the latter are mainly taught by professors with little or no direct knowledge of the peculiarities of the art world. As large corporation point to the cultural life of their location in order to attract sophisticated personnel, so Hannover speculated that the outlay for art would be amortized many times by the attraction the city would gain for businesses seeking sites for relocation.
Controlled ambiguity may, in fact, be one of the characteristics of much Western art since the Renaissance. Thatcher, in which the Saatchis played a part as the advertising agency of the Conservative Party, did not weaken their position and may in turn have provided the Conservatives with a powerful agent within the hallowed halls of the Tate. New York’s Soho district is a striking example. What began as a liberating drive turned into its opposite.
Hans Haacke | CCTP Topics in CCT
As for art dealers, it goes without saying that they are engaged in running businesses. An institution’s intellectual and moral position becomes tenuous only if it claims to be free of ideological bias.
Of course, all these and other skills have been employed for decades conaciousness art-world denizens of the old school. They are assisted by paid advisors, accountants, lawyers, and public relations agents. As honorable as such and endeavor is-and it is still a valid goal to strive consciousnews suffers from idealist delusions about the nonpartisan character of consciousness.
Those engaged in collaboration with the public relations officers of companies rarely see themselves as promoters of acquiescence.