This didn’t just happen. In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from a. Now includes “The Life Inc. Guide to Reclaiming the Value You Create” In Life Inc , award-winning writer Douglas Rushkoff traces how corporations. Life Inc. is as fluent and well-researched as any of his books – but its target is too large, and too badly constructed to help us much. In a heaving.

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The book becomes more polemic than anything else. After evolving over hundreds of years into its current form, Corporate Capitalism is now taken so thoroughly for granted that few even question the basic mythology behind it. Except, the economy was fluid, and most merchant businesses at the time were family run. The purpose of these anecdotes is to humanize the ideas and make them more palatable.

Jun 02, Minutes Buy. He loosely traces its history, along with that of money as douglsa commonly use the termand interweaves this with a free-flowing discussion of culture and community through the centuries.

One get the feeling there is quite a bit of padding to make what could have been a long article into a full length book. So on this front, I enjoyed reading him, even if he was preaching to the choir. No trivia or quizzes yet. In a similar way, organised religions target freshman college students during their very first weeks away from home, hoping to draw lapsed members back with promises of moral certainty, a return to simpler times, or even safe, God-approved sex.

The commercial solution to safe neighborhoods – alarm systems, security cameras, gated communities – are not as effective as a community of caring people.

Book review: Life Inc.

Cover of Life Inc. Points up pre-Renaissance bottom-up economic health before the long era of top-down monopolistic exploitation.

Is anything, it is the other way around: Meanwhile, corporations invested increasingly in advertising. His neighbor’s reaction, though, surprised him–how dare he post about such a thing in public?

The idea is to catch consumers when they are most vulnerable to trying something new- to adopting a new myth. I need details, so this chapter didn’t do much for me. Fiat currency has become the operating system which runs this game but has faded to the background so that we no longer think about.


The fall of the Roman empire was a quite complex process and to blame it all on centralized currency and its debasement is ridiculous.

Life Inc.: How the World Became a Corporation and How to Take it Back by Douglas Rushkoff

It is a map that has replaced the territory. In practice, local money produces a very different result from centralized money. As the speculative economy collapses under its own weight, Life Inc. Here he also talks about Henry Ford’s anti-Semitism; I did not realize the extent of it.

These early entrepeneurs threatened the aristocracy, who depended on fixed tracts of land guarded by expensive armies. A lot of mental gymnastics, all so as to avoid any responsibility for your actions.

For instance, corporations could only be chartered by states, not by the federal government, so that they could be regulated locally by those affected by their activities. The money guarantees a great education for our own kid, the time improves the school for everyone’s kids.

I know many people who would find the elimination of communities a dubious assertion. Our government has been in the thrall of corporations long before I was born. Preview — Life Inc. There have been many good books written recently about the implosion on Wall Street, the massive debt held by Americans, corporations, and the federal government, and the current recession, but few have gone into such depth about the United States and its economic and political discontents as Douglas Rushkoff’s book “Life Inc.: A lot to digest, and although not always scholarly enough for some readers it was perfect for me.

This book is basically a long, well written and thought out rant. Quotes from Life Inc.: For example, the information on PASAR is not wrong insofar as the sentences about it contain no untruths; however, it is misleading by virtue of omitted information.

This book was a brilliant insight into the power of money and how, together with the rise of the corporation, has corrupted the world around us. It goes to I may rank books, on average, a bit on the higher side than some others, but trust me — if you’re politically progressive like I am, this book deserves it indeed. Just a moment while we sign you in to your Goodreads account. Sudden disaster—like a sunk ship or a burned-down workshop—could destroy wealth as quickly as it could be created.


Apr 28, William Wren rated it it was ok. It is a map that has replaced the territory. Every bit of progress that we might make in healing our bodies, our environment and our social networks will be made in opposition to th I agree with most of what Rushkoff had to say. Rushkoff is also a good non-fiction storyteller, and a sincere one. Even the quest to find our place in the world while recognizing the power of being human has been co-opted by a spirituality that is derived from corporate values.

They were thinking like corporations. In fact the victim of such behavior in a small community may have very little recourse and nowhere to turn, whereas in a big, modern society there are always other options. This is possible in rushloff towns but hard in big cities. The less local, immediate, and interpersonal douflas experience of the world and each other, the more likely we are to adopt self-interested behaviors that erode community and relationships.

Review: Life Inc. by Douglas Rushkoff | Books | The Guardian

A well known member of the cyberpunk movement—he hung out with acid-tripping Timothy Leary—and the author of books like Media Virus! He provides a few good examples of how this has worked previously and currently.

Of course Rushkoff is correct in stating that it’s important to be involved in your local community economically, socially and politically. There are a lot of good anecdotes, some of them springing from the author’s own experiences, and a lot of asides bravo for taking a swipe at Malcolm Gladwell who really makes some wild assertions.

The first step is to understand how they have taken over our life. His main message – that our modern economy is not “natural” but the product of deliberate decisions designed to favour some interests over others – is worth emphasising, even if the author, mocking some housing for its footprint of “seven hundred and fifty square feet, barely enough space for one bedroom”, does give the impression of railing against modernity from the vantage point of a palace.

Hell, it even half-caused the plague in the Middle Ages!