Buyology has ratings and reviews. Mark said: Summation: Lindstrom gets all excited about doing brain scans on consumers as they view advertisem. Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that spanned three years and cost $7 million. In BUYOLOGY, Lindstrom presents the astonishing findings from his Ford, and American Idol, BUYOLOGY is a fascinating and shocking.
|Published (Last):||5 May 2011|
|PDF File Size:||5.92 Mb|
|ePub File Size:||8.40 Mb|
|Price:||Free* [*Free Regsitration Required]|
My library Help Advanced Book Search. Feb 20, Jamie rated it did not like it. It’s the one where you initially see a smiling face of a young woman.
Sign in Recover your password. The result Those who viewed the happier face poured more drink and were willing to pay almost twice as much for the drink as those who saw the unhappy face.
Faith Religion and Brands. Evidently, the sexual innuendo stole their attention away from what the advert was trying to sell. Email required Address never made public.
Do you know of or can you recommend some linndstrom reading for marketing people like me? May 28, Shane Avery rated it did not like it Shelves: Toch ging het boek me op een gegeven moment tegenstaan, omdat het veel van hetzelfde is.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom
A Clear Vision 3. Selected pages Title Page. Lindstrom is also a public speaker and the founder of a number of organizations including Buyology Inc. Save my name, email, and website in this browser for the next time I comment.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Or think about a rock. This book also helped in understanding my own buying behavior. May 23, Bart Breen rated it liked it. Does advice from professionals or superstition boost sales?
But the information is interesting enough to overcome the off-putting tone. Leave a Reply Cancel reply Enter your comment here View all 6 comments. Buyology begins shipping on October 21, Ironically, the only redeeming quality of Buyology comes from the parts that have nothing to do with neuromarketing. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2, volunteers buyooogy all around the world as they encountered various ads, logos, commercials, brands, and products.
Buyologyy are experiencing technical difficulties. This entry was posted in Behavioural EconomicsBrands.
Buyology by Martin Lindstrom | : Books
Branding is just beginning. Higher price of a product increases our enjoyment of it. Fundamentally we rarely have rational control over why we buy some products and not others: Consumers have a sense of loyalty to a preferred brand, similar to a religious affinity, for products such as shampoo and coffee, or a biscuit, which encourages them to keep buying.
I am surprised with the results of his research, and it’s good to take into consideration the possible effects of advertising strategies to consumers. I learned about several different parts of the brain and their respective functions. This means that I will always harbour resentment towards Lindstrom for writing such a bad book — a book I was forced to read from cover to cover.
Lindstrom explains the methods and mechanics used to judge our true buying tendencies. I am now going to blow your mind with the most brilliant, coolest, most insightful bit of research ever. The aut Well, here it is only March and we already have a strong contender for the worst book I’ll read this year. To find lindsrtom more, including how to control cookies, see here: And when he talks about the novel and surprising ways that companies engage in those activities, it’s often interesting.
I have a confession. He hasn’t even read any of the books he cites, rather, he consults others’ reviews thereof.
It might have not been the point Lindstrom wanted to make, but that’s certainly the message I took from the book.