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Majorette is a French toy manufacturer which mostly produces small die-cast cars and other construction and military vehicles particularly in 1: This is a normal 2. Traditionally, production was centered in the urban area of Lyon, but models katallg now made in Thailand. Initially, model railways and accessories were made and the firm was known as Rail-Route.
Bythe first cars came to market, and inthe name was changed to Majorette.
Majorette became the main French manufacturer of Matchbox -sized miniature vehicles scale variously pegged to 3 inches long. The company soon became the largest French toy car manufacturer. Japanese Nissan and Toyota are also represented Raganp. At the end ofMajorette purchased revered diecast producer Solido Militaires Solido website.
About this same time the Portuguese company Novacar was also purchased and Majorette production commenced in Portugal. Besides their important domestic presence, Majorette relies heavily on commercial sales to foreign markets.
InMajorette USA was established in MiamiFloridabut that extension was relatively short-lived as Majorettes were not heavily retailed in the U. Majorette was purchased by Smoby in This venture was abandoned in when Majorette found itself insolvent again, and through a tribunal at the commercial court of Paris, a sale was granted to Simba-Dickie, who bought Smoby.
Majorette and Solido today remain a part of the Simba-Dickie group, which is more commonly called Dickie Toys. Over the years, Majorette has adapted to increasing competition, with mixed results. The first line was the series of roughly 3 inch long vehicles Johnson Then the series of the same size replaced it around and was very successful as Majorette penetrated many world markets.
Some were cast in a rather bulky and thick style when compared with Matchbox, Siku, or Tomica. The popular series combinations of cars with trailers and boats as well as semi-articulated trucks dated from the mids Raganp.
One clever example was the handsome Volkswagen beetle towing kayaks on a trailer, the Renault Michelin canvas topped tractor trailer in blue and yellow from the s, or the Chevy pickup truck hauling a luxurious yacht Raganp. Buses like the ‘Londonlink’ were also produced in the series in the mids. These were promotionals advertising the new bus service, but though the labeling was true-to-life, the toy Majorettes decorated bore little resemblance to the real Londonlink buses Rixonp.
Packaging for Majorette models has always had a red or orange motif. For example, s series cars and trucks sported a nostalgic looking somewhat art-deco-style blister card package with yellow at the bottom which changed upwards to orange, red and then purple.
In the center of the package a downward pointing arrow design went rather spectrally from light green at the top to dark green and blue.
Package backs featured fifteen illustrations not photos of majorete vehicles in the series with their accompanying numbers. Each package was the same for each model, with little gold stickers on the plastic blisters labeling the number and type of vehicle in French.
Into the eighties, series blister packs were a simple, even austere, red and white with the Majorette logo in gold.
For a time, there were no illustrations. Soon illustrations appeared, and the cards appeared with either red or maajorette backgrounds. About the same time, especially for the U. Into the s, vehicles normally appeared in bright red blister cards with more graphics and illustrations with a yellow band around the Majorette name. Similar to Matchbox, Budgie or Siku, the standard series of cars was about 1: Other manufacturers, katalob Tri-ang’s Spot On maintained precise scale across all vehicles, which often was a problem when considering uniform packaging techniques.
Scale varied whether a Majorette vehicle was a small mini car like the cutely-done Renault Twingo or the Volvo Yoplait truck – all being anchored to the 2. During the s, many larger cars, trucks, farm and construction vehicles were introduced in the 4 to 6 inch size. These varied from the Lincoln limousine to farm tractors and trailers and cement mixers. All were packaged in the same eye-catching red packaging.
Majorette Catalog Europe : Free Download, Borrow, and Streaming : Internet Archive
Among these were the series of semi-tractor trucks. One line of cars was known as the Sonic Flashers. These were standard sized Majorettes that, when pushed down on, produced a siren blare with flashing lights. These came in militarypolicefireand ambulance versions. These vehicles had durable electronics – with batteries sometimes lasting an entire decade before losing power.
Today Majorette “Light and Sound” vehicles fill this gap – though they are larger, with pull-back windup motors. Another line based on the series were the Road Eaters. Other food products were also advertised and food coupons were offered with the vehicles. These cars were usually offered in two packs. Another popular line were the ‘Circus’ vehicles and Coca-Cola brand cars. Majorette was always oriented to play value with sets, tracks, and accessories Richardsonpp.
During the s and s Majorette made play sets called Majo-kits. Majo-kits came with plastic pavement pieces that locked together to form the streets of a town. Pieces were straight, inner corner, outer corner and others that could be used as parking spaces.
Each piece had at least one hole on it where objects such as traffic signsstreet lightsparking metersrubbish bins, flowers telephone booths and even buildings could be inserted. Some sets would include one or more Majorette vehicles and others included figurines for added play value. The varied piece sized were not to scale with one another.
1990 Majorette Catalog
Although mainly a die-cast car and truck producer, Majorette has had a plane and helicopter line to compete with Matchbox Skybusters. The Majorette airplane and helicopters line was expanded in to include such airlines as Air Mauritius and TUIFlyalong with eleven others and five fictitious ones Majorette website Though realism and detail were not always as good as Matchbox or Tomica, by the early s Majorette established a reputation of making quality, heavy vehicles, incorporating features like opening doors and hoods, translucent plastic parts, and sprung suspension systems.
For example, mids Majorettes were superior models to French Norev Minijet cars, as demonstrated by the Citroen CX models from both firms – the paint finish on the Majorette is more consistent, and less thickly applied compared to the Norev. Doors on Majorettes are sprung as is the suspension. Number katlog and detailed plastic parts mamorette the older Majorettes apart. More plastic parts are now featured on the Norev cars and metal bases are common on their new castings, in contrast to Majorette which has now moved downmarket with plastic bases, and less expensive tampo printing for headlamps instead of clear plastic pieces.
For comparison, Norev wheels are now detailed replicas of the real thing compared to Majorette’s more generic offerings. Into the s, a marketing strategy emphasize the toy appeal of the cars, including brighter katxlog, large tampos and slightly majorete bodies. However, this was well executed, and even if the cars lost some realism, they had a particular, attractive solidness and style not like the competition.
And in they bought Majoregte. In the late s to early s, the Brazilian toy firms of Inbrima and Kiko manufactured Majorette models under license. By producing locally, Majorette benefited by avoiding duties on importing from France. Brazil had established the Free Economic Zone of Manaus in Portuguese, Zona Franca de Manaus to boost regional development in the state of Amazonas and these companies manufactured here.
Inbrima models had a “black label” attached to the base identifying the place of manufacture, while the majority of models had the later “FAB ZF MANAUS” white plastic tab affixed to the base, indicating that the models had been made in that city. Around the same period, Mr. Kikoler and his toy brand name Kiko also reached an agreement with Majorette to produce approximately 15 Majorette models in Brazil, at a factory in Rio mjaorette Janeiro.
Again, as with Inbrima, local color schemes and liveries unique to Brazil were used. The s brought financial troubles and Majorette began to retreat from the U. The period had a tremendous impact in the quality of the miniatures. Inbankruptcy was followed by a takeover by Ideal loisirs, and most Majorette production was relocated to Thailandwhere a factory was built in the Nava Nakorn Industrial Promotion Zone, in Pathum Thani Province, comprising 1, square meters.
As ofthe factory had grown to 13, square meters. These were well-done models with plastic bodies and metal bases – for a time these cars were marketed as a new ” series, but later regular Majorette models were also made in Portugal as blister packages were marked with red “P”s, “F”s, and “T”s for Portugal, France, or Thailand.
At this time, Majorettes began to lose the proud and familiar ‘Made in France’ on their bases and on packaging. Actually, the shiny silver metal base itself gradually disappeared from new models, replaced by ordinary black plastic, a cost kataloh solution common in many toy brands. The loss was not only visual or katapog – Majorettes lost their characteristic weightiness and solid feel. The original Majorette brand survives. After Majorette’s parent company Ideal loisirs katalkg purchased by the Mahorette entity Triumph Adler, now entering the 21st century, batches of better castings have been introduced, as well karalog an image face katalof that includes a modified logo, and a toning down karalog the bright aesthetics of the s and s.
This was in touch with the automobile industry’s trend of using plainer, metallic paints. Despite some occasional poor paint choices, and an intriguing fixation with the silver grey, the style change has been successful. Today, as part of the Simba-Dickie Toy Group, the Majorette line continues to be made in Thailand and newer models are made in China. The distribution of Majorette via major retailers has been limited mainly to Europe, South America and Asia. Circathe Majorette lines offered today are standard “Singles” packaged in various ways, “Extractor” series construction”S.
Fornine new model castings have been announced. The “Majo-Teams” offer vehicles of different sizes in different themes, and is reminiscent of offerings during the s. Some of the castings, such as the Chevrolet 4-door Impala have been made continuously since the mids. Lastly, a new line of “Eco Tech” cars features electric, hybrid and other ‘green’ and environmentally friendly, but cool, vehicles.
Some new models were released later than originally expected, for example, the Nissan MuranoFiat Panda and Mercedes-Benz SLK were due to be released inbut they did not reach the market majorettw Autumn Only 3 models due to be released in actually made it onto the market that year, and were reported by collectors to be ‘very hard to find’. Aboutsimilar to Matchbox or Hot Wheels, Majorette was moving into plastic cars and trucks of larger sizes. One example from this new “Kids Mate” series was a Mini Cooper in about 1: The car is very detailed and complete with all opening features, but all in plastic in a package with bright but Majorette-like red colors.
Also in this series is a line of plastic, but appealing, trucks; a trash truck, a logging truck, and a container truck.